OO. 8.3 Raise awareness among, and provide thematic training courses for the sectors impacting directly or indirectly on biodiversity, including the private sector, using language tailored to the specific nature of the target sector

Several sectors that have quite a considerable (direct or indirect) impact on biodiversity and which should integrate biodiversity consideration (conservation and sustainable use) into their practices must be the target audience for awareness-raising activities. Communication strategies and adapted training cycles must be set up to explain how the respective sectors can improve their practices to help meet the 2010 target of halting the loss of biodiversity. These sectors must be made to commit themselves to adopting and promoting good practice.

Specific communication strategies also must be developed to address the private sector as the activities of business and industry have major impacts on biodiversity. The private sector has the potential to make a significant contribution towards achieving the 2010 target by adopting and promoting good biodiversity practice, sharing relevant expertise and technologies with the public sector, and helping to mainstream biodiversity.