In the run to save biodiversity biodiversity by 2010, communication branding for biodiversity was mostly embraced by the formula "LOVE +ACTION = Public Change; NEED + ACTION = Policy Change ; Personnalize / Humanize / Publicize messages"
The first meeting of the Informal Advisory Committee to the CBD , held on 28-29 July in Montreal, had a closer look at communication strategies and needs in order to meet the Aichi 2020 targets, review the CEPA toolkit, define the theme of the International Biodiversity Day 2017, and to leverage on the adoption of the SDG's framework to 2030. Participants felt biodiversity should be branded as a SOLUTION in support of all the Sustainable Development Goals, on top of goals 14 and 15.
Opportunities and constraints of social media were debated, as well as the need to embrace the diversity of meenings for the word "biodiversity" and its social, cultural, economic, and health and well-being dimensions. Many other brainstorming ideas on communication messaging and strategies came out of the meeting, e.g. :
For more information, please have a look at the full report of the meeting and up-coming Global Communication Strategy to be adopted by COP-13.